If you’ve ever turned on your TV to see people demonstrating products and telling you to “act fast” because the offers “won’t last”, then you’ve experienced “live shopping.” While live shopping is nothing new, it’s only recently grown into a more interactive experience that exists on the internet and social media, not solely on television. Avon Live, the live shopping experience at Avon allows customers to tune into our live shopping events on a specific day and time to purchase the featured products and take advantage of exclusive offers for one day only. Each Avon Live experience offers a specific assortment of Avon products, allowing the host time to explain each one in detail and interact with attendees via chat. Avon was featured in a Forbes article about the rise of live shopping. Avon’s first live shopping event debuted with FMG Cashmere Essence Lipcream , the only lipstick in the U.S. with a core containing Bio-Retinol! According to Avon’s Director of Events Jason Sigala,
For many women, beautiful skin is an important building block that leads to confidence and self-belief. Shirlie's Daughters will provide accessible, information, quality products at affordable prices, that will allow women to feel and look good. Shirlie's Daughters also offers women an opportunity to build a business that will allow them to invest in their families, " Let's Talk Skincare".