AVON ANEW: TAKING CARE OF YOUR SKIN

A NEW YOU WITH 

AVON ANEW SKINCARE LINE

One of the most popular beauty products Avon is known for in its 130 years is Anew skincare products. In 1992, Avon launched Anew being the first skincare line with Alpha Hydroxy Acid technology. In 2003, Anew Clinical began, providing targeted treatment for specific skincare concerns such as fine lines & wrinkles, uneven skin tone, skin dryness & more.

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AVON SKINCARE INSTITUTE

The Avon Skincare Institute is a state of the art research & developmental lab with facilities all over the world. Avon has nearly 600 patents or patents pending thanks to the hundreds of scientists & their partnerships with top universities & dermatologists. At the Avon Skincare Institute, they strive to discover cost efficient skincare products with the best, high performance technology & formula that will deliver amazing results for you.

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BEAUTY IS MORE THEN SKIN DEEP

Your skin is the largest organ of your body that covers you from head to toe. Just like any other organ in your body, if you take care of it, you will look & feel your best.

Your skin contains 3 distinct layers that are effect by aging & environmental damaging:

1. Epidermis: The outer layer of your skin where signs of aging appear.
2. Dermis: The middle layer of your skin that produces collagen & elastin.
3. Hypodermis: The inner layer of your skin that contains subcultaneous fat, blood vessels & nerves. The depth of this varies from person to person.

My grandmother has always emphasized how important it is to take care of your skin, doesn’t matter how old you are. She would always say it is better sooner then later, and once I became an Avon representative & learned about skincare, I realized how right she is! The sooner you start taking care of your skin, the healthier it will be as you age.

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KNOWING YOUR SKIN TYPE

In order to take care of your skin properly, it is very important to know what skin type you do have. This will help you understand how your skin works so you know what to look for when you are looking for skincare products.

Skin Type:	Common Concerns:
Normal Skin	Clear Appearance Even Coloring Neither tight nor greasy Soft & supple, high degree of elasticity
Combination Skin	Dryness on cheeks & a shiny appearance on “T-zone” (nose & forehead) Medium sized pores May experience some tightness
Dry Skin	Irritated & tight after cleansing Often looks flaky Tendency of fine lines & wrinkles
Oily Skin	Shiny appearance & enlarged pores Rough or irregular feel Prone to blackhead & blemishes

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SINS FOR YOUR SKIN

Though your skin starts aging the moment you are born, signs of aging normally don’t begin to show until you’re around 30. You can’t stop your skin from aging, but what you can do is be aware of the environmental effects you can expose your skin to that will damage your skin, making it look older then it is.

1. SUN: Exposure to the sun dries your skin, thickens the epidermis layer of your skin & slows down the cell renewal process which leads to fine lines, wrinkles & uneven skin tone. That is why it is so important to put sunscreen on whenever your skin is exposed to the sun.
2. SMOKING: When smoking cigarettes, you are depriving your skin of nutrients & oxygen it needs.This will cause your skin looking dull & lifeless. Smoking also harmful free radicals which weaken collagen & elasticity which accelerates your skin’s aging process.
3. STRESS/LACK OF SLEEP: Making sure you get enough sleep will help give your skin time to rejuvenate & repair. Too much stress & lack of sleep can cause skin dryness, sensitivity, acne, excel oil or lackluster skin.
4. POLLUTION: Just like any other organ in your body, pollutants in the air can damage your skin due to the free radicals that can break down skin’s structure & block pores. This can lead to wrinkles, skin roughness, dehydration & loss of elasticity.
5. FACIAL EXPRESSIONS: Did you know that the average person makes 15,000 facial expressions?  With the constant movement of facial muscles, such as smiling, frowning or squinting, skin fibers begin to slacken & over time these create wrinkles.
6. EVERYDAY DIET: Everyone knows fast food, sugar & empty calories are not good for your health. They also are not good for your skin.The healthier, nutrient dense your diet is, the healthier your skin will be. Making sure you are drinking enough water also helps keep your skin’s healthy glow & helps manage a clearer complexion.
7. SLEEP POSITIONS: We talked about getting enough sleep, but did you know that the way you sleep can increase the appearance of wrinkles? Sleeping on your side can cause lines on your chin & cheeks and sleeping face down can create lines on your forhead. The best way to prevent lines & wrinkles is to sleep on your back.

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SKIN STAGES

Everyone ages differently, depending on genetics, lifestyle choices & overall health. However, there are visible signs of aging that are common for every age range & stage of life. The areas of your skin that are most prone to aging are forehead, between eyebrows, out & under eye, cheeks, nasolabial fold, jawline & under lower lip.

Skin Stage	Common Signs of Aging
Early Stage: 30-39	Skin begins to lose its natural radiance, looking more tired, stressed & dull Gradual loss of clarity, resulting in uneven skin tone Skin repairs itself at a slower rate & dryness may increase
Moderate Stage: 40-49	Fine lines appear, along with visible photo damage Signs of fine lines near the eyes Some loss of elasticity Skin repair & hydration continue to decrease
Advanced Stage: 50+	More wrinkles, roughness, discoloration & unevenness appear Pores & age spots enlarge, along with sagging around the eyes, cheeks & jawline Skin repair & hydration significantly decrease Epidermis gets thinner

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BEAUTY OF SKINCARE DAILY ROUTINE

Just like with your health, it is important to take care of your skin on a regular basis. Doing a daily skincare routine is a great way to minimize signs of aging & keeping your skin healthy. With Anew, its a simple 4 step routine you do in the morning & at night.

STEP 1: CLEANSE

I’m sure you learned when you were a teenager how important it is to clean your face everyday. However, to get the best results it is important to use a proper cleanser. This will help eliminate excess oil, debris & makeup while refreshing your skin. Avon offers two cleansers at this time:

1. ANEW CLEAN is Avon Anew‘s new line of cleansers that work perfectly with the rest of the Anew skincare brand.
2. CLEARSKIN line is a cleanser that targets specific acne concerns.

You can find all of Avon’s cleanser at www.youravon.com/shirliejones.

STEP 2: TREATMENT

The Anew Clinical are treatment products that are designed to target specific skincare concerns such as fine lines & wrinkles, dark circles, sagging skin, uneven skin tone & more. Anew Clinical has scientific formulas that target these skincare concerns that will have you feeling more confident with your skin. (See below for target treatment products in Anew Clinical)

STEP 3: MOISTURIZE

Moisturizing your face & neck on a daily basis is very important, no matter what age you are. By applying a day moisturizer with an SPF, you will keep your skin hydrated & protected from sun damage (one of the sins mentioned above). In using a night moisturizer, you will be helping your skin repair & rejuvenate, keeping your skin looking younger & healthier.

STEP 4: EYE TREATMENT

Your eyes are the windows to your soul & need special care due to the fact that the area around your eye is more sensitive. With Anew Eye Creams, you can ensure your eyes are looking their best by helping to correct the appearance of dark circles, puffiness, sagging or crow’s feet with its special formula. 

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TIPS ON APPLYING SKINCARE PRODUCTS

How you apply skincare products can effect how well the product will work on your skin. Here are some tips on how to use skincare products to ensure the best results.

• Wash your hands before applying products to avoid transferring any bacteria.
• Always apply serums & moisturizers on cleansed, dry skin.
• If you are using a serum & a moisturizer, apply the serum first.
• Apply creams in small, circular movements on face.
• Apply eye creams with your ring finger in a tapping motion starting at the inner corner of the eye moving outward & then above the eye & below the brow.

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ANEW CLEANSERS

Anew‘s newest collection that offers the perfect cleanser for every skin type.

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ANEW DAILY MOISTURIZERS

For over 25 years, Anew has launched some of the most effective moisturizers that dramatically give you younger looking skin.

ANEW VITALE

Bring life back into your skin with the help of VitaTone Complex formula that you will find in the Anew Vitale line. The VitaTone Complex formula helps offset the look of sleep-deprived skin & the visible effects of stress. Your skin will be re-energized looking more radiant & even-toned.

Benefits:

• Women ages 25+ showing early signs of aging
• VitaTone Complex formula evens skin tone & clarity.
• Giving your skin a more radiant, well rested look.
• Immediately boosts skin hydration
• Reduces enlarged pores
• Moisturize skin to erase fine lines & wrinkles

Anew Vitale Line Includes:

• Anew Vitale Day Moisturizer Cream with SPF 25
• Anew Vitale Day Moisturizer Lotion with SPF 25
• Anew Vitale Night Cream
• Anew Vitale Eye Gel Cream

Results of Product Studies:

• 9/10 women showed improved clarity and more even skin tone. (Based on a consumer perception study)
• 90% of women showed an improvement in skin’s texture & clarity in 2 weeks of using Anew Vitale Day Moisturizers. (Based on a dermatologist supervised clinical studies)
• 94% of women saw a more uniform, even-tone appearance to their skin in 1 week of using Anew Vitale Night Cream. (Based on a dermatologist supervised clinical studies)

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ANEW REVERSALIST COMPLETE RENEWAL

Renew your skin & reduce the look of lines & wrinkles with Anew Reversalist line’s Tri-Elastinex formula. The Tri-Elastinex formula works to repair the look of fine lines & wrinkles above & within your’s skin’s surface layers.

Benefits:

• Women between 40-49  with serious signs of aging
• Minimize fine lines & wrinkles
• Tri-Elastix’s firming & smoothing formula
• Moisurize & hydrate for a more youthful glow & feel

Anew Reversalist Line Includes:

• Anew Reversalist Day Cream with SPF 25
• Anew Reversalist Day Lotion with SPF 25
• Anew Reversalist Night Cream
• Anew Reversalist Express Dual Eye System

Results of Product Studies:

• 90% of women stated that fine lines & wrinkles were visibly reduced in 1 week. (Based on a consumer perception study)
• 91% of women agreed the look of fine lines & wrinkles was reversed with Anew Reversalist Day Moisturizers. (Based on a consumer perception study)
• 95% of women agreed that their skin looked renewed with a younger, smoother, virtually line free look after using Anew Reversalist Night Cream. (Based on a consumer perception study)
• 100% of women agreed that after using Anew Reversalist Express Dual Eye System, the eye area was instantly illuminated. (Based on a consumer perception study)

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ANEW PLATINUM

You can have people wonder about your age with the help of Anew Platinum Paxillium Technology that is designed to visibly recontour skin & reignite skin’s youthful shape. Anew Platinum dramatically reshapes the appearance of skin for a more youthful looking definition.

Benefits:

• Women in their 50’s & 60’s with advanced signs of aging.
• Smooths & firms deep wrinkles for a more elegant neck, jawline & lip line.
• Look younger from Paxillium Technology contour sculpting of the jaw & neck line.
• Visibly reduces discoloration.
• Firm, lift & smooth facial skin.

Anew Platinum Line Includes:

• Anew Platinum Day Cream with SPF 25
• Anew Platinum Night Cream
• Anew Platinum Firm & Sculpt Cream for Neck & Chest
• Anew Platinum Eye & Lip Cream

Results of Product Studies:

• 74% notice the look deep wrinkles dramatically reduced. (Based on a consumer perception study)
• 79% noticed a more youthful definition in the eye & lip areas after using Anew Platinum Eye & Lip Cream over time. (Based on a consumer perception study)
• In 3 days of using Anew Platinum Eye & Lip Cream, 97% of women said that the skin around the eye area looked & felt more elastic. (Based on a consumer perception study)
• 95% of women showed a visibly re-contoured neck area after using Anew Platinum Firm & Sculpt Cream for Neck & Chest (Based on a clinical study)

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ANEW ULTIMATE MULTI PERFORMANCE

Help your skin with multiple signs of aging with Avon Exclusive formula Celluvive Complex you find in Anew Ultimate line. You will be able to dramatically diminish the look of 10 visible signs of aging.

Benefits:

• Women of any age who is showing multiple signs of aging such as uneven texture, loss of clarity, uneven skin tone & overall fine wrinkles.
• See visible results in 10 signs of aging:
  • Smooth Texture
  • Skin Clarity
  • Even Skin Tone
  • Diminished Fine Lines & Deep Wrinkles
  • Hydrated Skin
  • Natural Volume
  • Resilience
  • Reduced Discoloration
  • Firmness
  • Lifted Skin

Anew Ultimate Line Includes:

• Anew Ultimate Day Cream with SPF 25
• Anew Ultimate Night Cream
• Anew Ultimate Eye System

Results of Product Studies:

• In 3 days, gives skin a firmer & more cushioned appearance all day with using Anew Ultimate Day Cream. (Based on a consumer perception study)
• 100% of women stated that their skin showed an improvement in the look of key signs of aging such as texture, clarity, uneven skin tone & overall fine wrinkles after using Anew Ultimate Day Cream & Anew Ultimate Night Cream over time. (Based on a clinical study)
• After using Anew Ultimate Night Cream 1x, skin looked & felt replenished and firmer. (Based on a consumer perception study)
• Women admitted that the eye area looked tighter & virtually lifted instantly after using Anew Ultimate Eye System.
• 100% of women stated that key signs of aging in the eye area such as clarity & fine wrinkles in the under-eye area, improved with using Anew Ultimate Eye Systemover time.

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ANEW CLINICAL SKINVINCIBLE

Anew Clinical Skinvincible line is perfect to help your skin heal from environmental damage like the sun with its SmartRepair Technology & advanced antioxidant formula. The SmartRepair Technology restores your youthful look by minimizing environmental damage your skin has endured. With its fragrance free formula, it is a perfect Anewmoisturizer for those with sensitive skin.

Benefits:

• Suitable for sensitive skin with its fragrance free & oil free formula
• The SmartRepair Technology helps protect & repair your skin from environmental damages such as the sun.
• Brings moisture back into your skin which will reduce appearance of fine lines & sunspots.

Anew Skinvincible Line Includes:

• Anew Skinvincible Day Lotion with SPF 50
• Anew Skinvincible Deep Recovery Cream

Results of Product Studies:

• 100% of women showed improved skin tone, texture & clarity when you using Anew Skinvincible Day Lotion & Anew Skinvincible Deep Recover Cream together. (Based on a clinical study)

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ANEW DAILY MOISTURIZER ADD ONS

Avon Anew has created daily skincare products that will help boost your moisturizing routine. They help maximize results so your skin will look its best & feel healthier then ever.

ANEW SHEET MASKS

The hottest trend in skincare is now available with Avon. The Anew Sheet Masks were inspired by ancient Asian facial rituals designed to give you immediate results. These sheet masks are a perfect addition to your daily skin care routine that will boost results for younger looking, healthy skin. There are 2 sheet masks that customers will be able to choose from:

1. Anew Firming Sheet Mask with Royal Jelly Essence for firmer, tighter, lifted skin.
2. Anew Brightening Sheet Mask with White Pearl Essence to brighten & hydrate skin.

Benefits

Anew Firming Sheet Mask with Royal Jelly:

• Skin instantly feels firmer, tighter & lifted
• Diminishes the appearance of wrinkles
• Improves the appearance of skin
• Skin looks younger
• Moisturizes skin

Anew Brightening Sheet Mask with White Pearl Essence:

• Leaves skin feeling & looking brighter, hydrated & refreshed
• Improves skin texture & skin feels smoother
• Immediate & visible brightening results
• Infused essences are continuously & evenly released for immediate & enhanced benefits.

To learn more about Avon Anew Sheet Masks.

ANEW AHA REFINING CREAM

One of today’s top skin care staples, alpha hydroxy acids (AHAs) are potent acids that can help skin look smoother and years younger. Our new AHA cream is formulated with an exclusive blend of antioxidants and soothing agents, so you can use it daily as your day moisturizer!

Benefits:

• Suitable for all skin types
• Improves skin clarity, texture & radiance
• Improves the appearance of fine lines
• Minimizes enlarged pores
• Improvement in overall photo damage

Results of Product Studies:

• 91% of women showed improvemet in general overall skin aging (Based on a clinical study)

ANEW POWER SERUM

Take your anti-aging skin care routine to the next level with the Anew Power Serum. This firming and smoothing serum is based on Nobel prize winning research which resulted in the product to detect and repair visible skin damage. The Avon exclusive Advance Boost Technology works to hydrate your skin, smooth visible roughness and wrinkles, and return firmness to your face. Concentrated yet lightweight, it’s ideal for layering under your day and night creams. Anew Power Serum has been shown to maximize the performance of your current anti-aging regimen and it also delivers a high concentration of active ingredients..

Benefits:

• Compliments moisturizers to hydrate, smooth & firm skin.
• The Advance Boost Technology helps diminish fine lines & wrinkles while increasing your skin’s natural radiance.
• Dramatically improves skin overall appearance

Results of Product Studies:

• 93% of women agreed that they saw a dramatic improvement in their skin’s overall appearance. (Based on a consumer perception study)

ANEW ULTIMATE SUPREME ADVANCED PERFORMANCE CREME

Avon Anew‘s newest addition! Its a luxurious yet lightweight night crème infused with black Tahitian pearl extract and Avon Anew‘s highest-level Celluvive anti-aging complex that helps repair the look of all visible signs of aging while immersing skin in radiant moisture for the ultimate transformative experience.

Benefits:

• Restores skin’s ability to retain radiant moisture for the ultimate pampering experience.
• Luxurious product that rewards your skin with immediate & long term results on most visible signs of aging including deep wrinkles, creases, expression lines & skin firmness.
• Formulated with Tahitian Black Pearl extract which is known to help your skin retain moisture.

Results of Product Studies:

• 87% of women stated that they saw overall signs of aging improve. (Based on consumer perception study)

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ANEW TARGETED TREATMENTS

Anew Clinical line are scientifically formulated treatment products to target skincare concerns that need extra attention to give you younger looking, healthier skin.

TARGET: UNEVEN SKIN TONE

With Avon Absolute Even tone correctors, you can dramatically reduce the look of sun spots & under eye dark circles that will give you a more even toned skin.

ANEW CLINICAL ABSOLUTE EVEN DARK CIRCLE CORRECTOR: 93% of women saw the look of dark circles dramatically reduced due to the Shadow Erase Complex formula.* It is designed to fight dark under eye circles in three ways:

1. Brightens the look of dark circles with self-adjusting sheer optics
2. Visibly reduces under eye shadows
3. Smooths the texture of the skin around your eyes

ANEW CLINICAL ABSOLUTE EVEN MULTI TONE SKIN CORRECTOR: This anti-aging serum is formulated with DSX-7 which contains two different, complementary forms of vitamin C. Together they target the many facets of discoloration, reducing 7 common problems (dark spots, uneven skin tone, post acne marks, brown patches, blotchy red patches, freckles & shallowness). 9 out of 10 women saw a dramatic improvement in skin tone for flawless younger-looking skin.*

See also Anew Clinical Absolute Even Spot Correcting Hand Cream with SPF 15 for dark spots on your hands.

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TARGET: SAGGING SKIN

ANEW CLINICAL INFINITE LIFT TARGETED CONTOURING SERUM:   Get visible results when you apply this Polypeptide Life Complex concentrated skin tightening formula with the unique roller built to smooth and massage skin. Infinite Lift counteracts skin’s natural tendency to sag while the massaging roller allows the complex to be more readily absorbed into the skin. You will be able to firm & contour the skin on four key areas: cheeks, chin, jawline & jowl.

ANEW CLINICAL EYE LIFT PRO DUAL EYE SYSTEM: Formulated with injectable-grade arginine* and other skin tightening ingredients that will have eyes feel tighter and lifted, and under-eye shadows visibly reduced.

ANEW CLINICAL THERMAFIRM FACE LIFTING CREAM: In as few as 3 days, your skin looks tighter, firmer, and more lifted. With a special formula of hydrolyzed plant protein and natural extracts that are intended to visibly tighten, lift, and firm your skin. 87% of women felt their youthful facial shape was visibly restored after 4 weeks.*

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TARGET: FINE LINES & WRINKLES

ANEW CLINICAL LINE ERASER WITH RETINOL TREATMENT: This lightweight, fast-acting treatment with Retinol & Avon Anew‘s exclusive Amino Acid complex delivers wrinkle-fighting action. 2x faster and more powerful at fighting wrinkles than a leading dermatologist-inspired treatment. 100% of women showed improvement in the look of fine lines & wrinkles.**

ANEW CLINICAL LINE ERASER WITH RETINOL TARGETED TREATMENT:  A high performance formula that contains a dual delivery system of Retinol for time released line-diminishing results combined with Vitamins C & E to provide multiple anti-aging benefits. In just 1 week, the look of deep lines are smoothed & resurfaced.**

ANEW CLINICAL ADVANCED WRINKLE CORRECTOR: 4D Wrinkle-Reverse Technology visibly improves skin’s appearance and life by increasing elasticity. Get skin’s youthful fullness with this facial cream’s plumping formula. Results have shown improvement of fine lines and wrinkles by 28% over time**

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TARGET: ROUGH, DRY SKIN

ANEW CLINICAL RETEXTURIZING PEEL:  The advanced exfoliators smooth and resurface tough skin and remove unwanted dead cells. This formula with soothing botanicals cleanses and moisturizes skin for a more youthful appearance and a healthy glow. Peels away dullness and visible damage for healthier looking skin. The 30 unscented pads help clean and heal skin while reducing acne. Has shown superior results to a professional 35% glycolic peel and can be added as a part of your weekly skin care routine.**

ANEW CLINICAL EXTRA STRENGTH RETEXTURIZING PEEL PAD: Avon’s new patented resurfacing complex goes beyond exfoliation with its most concentrated peel ever! A complex of 5 acids provide multiple benefits for every skin type. It’s an at-home professional-grade treatment that helps to retexturize and resurface skin in one easy step.

ANEW CLINICAL VITAMIN C BRIGHTENING SERUM: a patented formula that contains a high concentration of 10% pure Vitamin C, which protects skin from sun, pollution and other aggressors. In two weeks, skin looks brighter, smoother, clearer & more even toned.*

ANEW CLINICAL RESURFACING EXPERT SMOOTHING FLUID: Make your skin look younger, smoother, and more radiant with this anti aging serum. Exfoliate and retexture your facial skin overnight with the effects (and not the irritation) of a professional microdermabrasion. In 3 days, you’ll notice dramatic results and a more youthful radiance**

ANEW CLINICAL OVERNIGHT HYDRATION MASK: The unique gel formula is light on your skin while deeply replenishing lost moisture. This hydrating formula contains encapsulated hyaluronic acid and shea butter for better absorption and smoother skin, plumping its looks.

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*Results from consumer perception study

**Results from clinical study

HOW TO CHOOSE THE RIGHT PRODUCTS FOR YOUR SKIN:

To help ensure you order the right products for your skin type & skincare concerns, there are two ways for you to learn what Avon skincare products would be best for you to use in your daily routine.

1. Schedule a skincare consultation with your local Avon representative. During the consultation you will learn what products are best for your daily routine & how to use the products effectively for the best results. If you do not have a local Avon Representative who is a Skin Advisor, please feel free to contact me to schedule an online consultation. Email me at shirliesdaughters@gmail for your FREE CONSULTATION.
2. Take the online quiz at my e-Store. You can take a simple or comprehensive quiz online under Skincare tab at www.youravon.com/shirliejones. Once you have completed the Avon Skin Advisor Quiz, you will automatically receive the recommendations based on your answers along with information about each product & when it should be used in your daily routine. You may also get other recommendations that you can add on to your daily skincare routine for better results.

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BUY ANEW PRODUCTS

To help provide the best service possible to our skincare customers, Avon offers 3 ways for you to order your Anew skincare products.

1. Through your local Avon Representative
2. Online at www.youravon.com/shirliejones
3. Avon Auto Replenish
   • Available for select skincare bundles (email me to learn how you can get Auto Replenish through Representative delivery on all Avon Anew skincare products)
   • Save up to 50%
   •  Automatically be shipped to you every 4, 6, 8 or 12 weeks
   • Free Shipping

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SELL ANEW PRODUCTS

Do you love to help others feel beautiful & confident with their skin? You can become an Avon Skincare Advisor, too.

Sign up at www.startavon.com & use Reference Code: shirliejones & become a trained Skincare Consultant with FREE online training.

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If you have any questions or comments about this blog or how to take care of your skin, please comment below or you can email me at SHIRLIESDAUGHTERS@gmail.com.